Our Story

We're on a Mission to Show Young Adults a Clearer, Faster Path to Success (Without a Degree!)

There are many paths to a successful, fulfilling life — and crushing student debt isn't required for any of them.

Join Our Mission

A Father's Mission

"How do I prepare my kids for success without sending them down the outdated, overpriced college conveyor belt?"

I'm Alex, a purpose driven, multi-millionaire entrepreneur and father of 3 with a simple problem…

My two boys have zero interest in going to college (although my daughter does want to attend), and I need to educate them on what truly matters to have a healthy, successful and fulfilling adult life.

I've got a problem millions of families are facing: how do you prepare a kid for life, freedom, and real-world success… without sending them down the outdated, overpriced college conveyor belt?

I went down the college route myself, graduating from Boston College in 2003. But times have changed and my kids have watched me for years complain about the ridiculous costs of college.

I'm not against college, but it's simply not for everyone. And the promise of college leading you to a good job and good life are simply out of date and unrealistic. And more importantly, the life skills that truly matter aren't taught in regular classrooms.

I hope you'll join me as I teach them (and hopefully you) what truly matters to become a healthy, wealthy, fulfilled and free person in our rapidly changing world.

This site is our shared blueprint — part mission, part experiment, part behind-the-scenes vlog — as we build something better.

If you're a teen (or a parent) searching for answers, you're in the right place. If you're a teen ready to take ownership of your future — or a parent looking for answers — you're in the right place.

"Instead of College isn't just a website—it's our family's mission to prove that success comes in many forms, and student debt isn't a prerequisite for any of them."

The Ortner Family

What We Stand For

These aren't just nice words on a website. They're the principles guiding every decision we make and every piece of advice we share.

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Family First

This journey started in our living room. We believe the strongest education happens when families work together toward a common goal.

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Results Over Theory

We focus on what actually works in the real world. We'll share the strategies that have worked for us and we'll test new ones and share our results.

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Debt-Free Future

We believe you can build an incredible life without crushing student debt. Financial freedom should be the goal, not the sacrifice.

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Building Wealth Matters

We believe that building wealth matters. Money does not buy happiness, but it does give you the financial freedom and time freedom to do what you want with your life.

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Community Support

You're not alone in this journey. We're building a community of people who believe there's a better way forward.

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Multiple Paths

There's no one-size-fits-all solution. We explore different routes to success so you can find what works for your unique situation.

Meet the Family

Alex Ortner

Alex Ortner

Multi-millionaire entrepreneur, bestselling author, and father

After building multiple successful businesses and watching college costs skyrocket while value plummeted, I decided to create a different path for my sons. One that focused on the things that truly matter: true freedom, money freedom, happiness, fulfillment, health and more.

"The last thing I want is to raise kids who don't learn the value of hard work, being kind to others (and yourself), contributing to society, and gratitude for everyday life."

Malakai Ortner

Young entrepreneur looking to follow in his father's footsteps

I'm passionate about soccer and taking care of my health. I'm a junior in high school and plan to skip college and go down the path of entrepreneurship like my dad.

Instead of following the traditional college path, I'm learning business skills, life skills, and wealth-building strategies in the real world (all while going to school). I'm documenting the journey to help other young people see what's possible.

Malakai Ortner
Lucas Ortner

Lucas Ortner

Young entrepreneur looking to follow in his father's footsteps

I'm passionate about soccer (I'm a goalie!) and taking care of my health. I'm a freshman in high school and plan to skip college and go down the path of entrepreneurship like my dad.

Instead of following the traditional college path, I'm learning business skills, life skills, and wealth-building strategies in the real world (all while going to school). I'm documenting the journey to help other young people see what's possible.

Our Mission

To prove that there are many paths to success, and crushing student debt isn't required for any of them.

For Students

  • Build valuable skills that employers actually want
  • Take control of your future on your own terms
  • Start earning while your peers accumulate debt

For Parents

  • Support your child's unique path to success
  • Watch your child thrive in the real world
  • Save hundreds of thousands in college costs